Ebook

FUTURE OF APPS

How apps are set to revolutionise brand
communication

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In 2008, apps hit the mainstream with the launch of Apple's iPhone OS 2.0

We chart the incredible rise of the app and examine the possible futures of the app ecosystem for brands.

This whitepaper covers the rise of apps including:

  • A host of factors that influenced the growth in popularity of apps
  • Has the app market reached a plateau
  • The emergence of apps on both mobile and new platforms
  • The new opportunities that apps offer brands

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